Brand guide

This guide defines the visual identity, voice, and principles that shape Riħa Perfumes. Every detail reflects our mission: luxury fragrances, made accessible.

Explore the guide
A Riħa perfume bottle with a black label on dark marble, surrounded by orange flowers

Colour palette

Use brand colours consistently.

Select a colour to copy its hex code.

Typography

Clean. Modern. Easy to read. Used consistently across all platforms.

Headings

Sedgwick Ave Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789

Body text

Gilroy Regular

abcdefghijklmnopqrstuvwxyz0123456789

Primary fontDisplay typeface

Poppins (Gilroy) + Display Script

Displays energy, emotion, and personality. Use for short, impactful phrases only.

Short, impactful phrases only.13/22

Perfume Event

Do use

  • Short, impactful phrases
  • Campaigns & promotions
  • Social media & events
  • Combine with Poppins

Do not use

  • For body copy
  • For product descriptions
  • For long paragraphs
  • In place of the logo

Icon style

  • Authentic fragrances

  • Travel friendly

  • Perfect for gifting

  • Trusted & reliable

Our tone of voice

  • Confident We speak with clarity and conviction.
  • Approachable We're friendly, welcoming and down-to-earth.
  • Modern We embrace innovation and stay current.

Our brand values

  • Authenticity

    We only offer genuine fragrances sourced from original bottles.

  • Accessibility

    Luxury should be enjoyed by everyone.

  • Convenience

    Designed for modern lifestyles, travel, and everyday use.

  • Quality

    Premium scents. Carefully decanted. Always high standards.

  • Value

    More choice, more freedom, more fragrances for less.

Usage rules

  • Always use the official logo files.
  • Maintain clear space around the logo.
  • Use brand colours consistently.
  • Keep typography clean and readable.
  • Represent our brand with integrity and style.

Luxury perfumes,made accessiblefor everyone.

RIHAPERFUMES.COM